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Course / Course Details

Destination Management

  • Laura García image

    By - Laura García

  • 4 students
  • 1 Hour 30 Min
  • (0)

Course Requirements

  1. Basic Understanding of English: Students should have a basic proficiency in English to follow the course content and participate in discussions.
  2. Access to a Computer and Internet: Necessary for accessing course materials, participating in online activities, and completing assignments.
  3. Interest in Tourism and Management: A keen interest in tourism, hospitality, and management is beneficial.
  4. Commitment to Learning: Dedication to complete assignments, participate in discussions, and engage with course materials.

Course Description

his Destination Management course is designed to provide a comprehensive understanding of how to effectively manage and market tourist destinations. It covers strategic planning, marketing, visitor experience, crisis management, sustainability, and leadership in the context of destination management.

Course Overview:

  1. Introduction to Destination Management: Learn the basics of destination management, including key concepts and the role of destination organizations.
  2. Strategic Planning and Development: Understand the importance of strategic planning and sustainable development for destinations.
  3. Destination Marketing: Explore marketing fundamentals and strategies to promote destinations effectively.
  4. Visitor Experience and Satisfaction: Learn how to enhance visitor experiences and measure satisfaction.
  5. Crisis Management and Sustainability: Gain insights into managing crises and implementing sustainable practices.
  6. Governance and Leadership: Understand governance models and develop leadership skills in destination management.

Course Outcomes

  1. Basic Understanding of English: Students should have a basic proficiency in English to follow the course content and participate in discussions.
  2. Access to a Computer and Internet: Necessary for accessing course materials, participating in online activities, and completing assignments.
  3. Interest in Tourism and Management: A keen interest in tourism, hospitality, and management is beneficial.
  4. Commitment to Learning: Dedication to complete assignments, participate in discussions, and engage with course materials.

Course Curriculum

  • 5 chapters
  • 5 lectures
  • 0 quizzes
  • 1 Hour 30 Min total length
Toggle all chapters
1 Understanding Destination Management
1 Hour 30 Min

Definition and importance Key concepts and terminology The Role of Destination Organizations Functions and key players Operating environment and structure


1 Strategic Planning
1 Hour 30 Min

Importance of strategic planning Research and data analysis Destination Development Sustainable development approaches Destination positioning and competitiveness


1 Marketing Fundamentals
1 Hour 30 Min

Difference between destination marketing and management Crafting a unique destination brand Marketing Strategies Digital marketing and social media Partnerships and collaborations


1 Enhancing Visitor Experience
1 Hour 30 Min

Visitor management approaches Quality control and assurance Measuring Satisfaction Tools and methods for measuring visitor satisfaction Feedback and improvement strategies


1 Crisis Management
1 Hour 30 Min

Identifying potential crises Crisis response and recovery plans Sustainability Practices Environmental management practices Social responsibility and community development


Instructor

Laura García

Tourism and Technology Instructor

Biography: Laura García is a dynamic and innovative educator with a passion for integrating technology into the tourism industry. With over 12 years of experience in both fields, Laura has worked on numerous projects that bridge the gap between tourism and technological advancements. Her teaching philosophy emphasizes practical application and the use of cutting-edge technology to enhance the learning experience and prepare students for the future of the tourism industry.

Education:

  • Master’s Degree in Tourism Management, University of Barcelona
  • Bachelor’s Degree in Information Technology, University of Madrid

Professional Experience:

  • Digital Marketing Manager at TravelTech Solutions
  • Tourism Consultant for Smart Destinations
  • Lecturer in Tourism and Technology at the International School of Hospitality

Skills:

  • Expertise in digital marketing and e-commerce for tourism
  • Proficient in using technology to enhance tourism experiences
  • Strong ability to develop and implement tech-driven tourism strategies
  • Experience with virtual reality (VR) and augmented reality (AR) in tourism
  • Excellent project management and team collaboration skills

Interests:

  • Exploring new travel technologies and innovations
  • Participating in tech and tourism conferences
  • Writing articles on the future of tourism and technology
  • Traveling to tech-savvy destinations

Personal Message: “My goal as an instructor is to empower students with the knowledge and skills they need to thrive in the evolving tourism industry. By integrating technology into our curriculum, we can create innovative solutions and unforgettable experiences for travelers. Let’s explore the future of tourism together"

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3 Courses

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