his Destination Management course is designed to provide a comprehensive understanding of how to effectively manage and market tourist destinations. It covers strategic planning, marketing, visitor experience, crisis management, sustainability, and leadership in the context of destination management.
Definition and importance Key concepts and terminology The Role of Destination Organizations Functions and key players Operating environment and structure
Importance of strategic planning Research and data analysis Destination Development Sustainable development approaches Destination positioning and competitiveness
Difference between destination marketing and management Crafting a unique destination brand Marketing Strategies Digital marketing and social media Partnerships and collaborations
Visitor management approaches Quality control and assurance Measuring Satisfaction Tools and methods for measuring visitor satisfaction Feedback and improvement strategies
Identifying potential crises Crisis response and recovery plans Sustainability Practices Environmental management practices Social responsibility and community development
Tourism and Technology Instructor
Biography: Laura García is a dynamic and innovative educator with a passion for integrating technology into the tourism industry. With over 12 years of experience in both fields, Laura has worked on numerous projects that bridge the gap between tourism and technological advancements. Her teaching philosophy emphasizes practical application and the use of cutting-edge technology to enhance the learning experience and prepare students for the future of the tourism industry.
Education:
Professional Experience:
Skills:
Interests:
Personal Message: “My goal as an instructor is to empower students with the knowledge and skills they need to thrive in the evolving tourism industry. By integrating technology into our curriculum, we can create innovative solutions and unforgettable experiences for travelers. Let’s explore the future of tourism together"
No Review found